About Us

The O11 is proudly founded and owned by a cosmetic scientist. Did you know that most personal care brands are not owned by chemists, but by business owners or conglomerates that have little to no knowledge of how a product is formulated, why certain ingredients should be included or not included, mechanisms of working, or even the basic nuances of skin and hair?

Because The O11 is owned by a highly experienced cosmetic professional, every detail is carefully thought through, every quality point is refined and improved, and every ingredient is formulated at the correct amount using effective delivery systems in an elegant formula that makes the user experience a pleasure. Our products don’t follow trends, we set standards for how skincare and hair care products should behave and leave you feeling.

Our founder has almost a decade of hands on experience in the cosmetic industry, has developed hundreds of successful formulations, and comes with quality control, business and management experience. She is meticulous in every aspect of the development - to - consumer experience, ensuring you get the absolute best products that your budget can buy.

The O11 products are designed with the modern consumer in mind, to work effectively without a 10-step routine, saving you time and money and allowing you to get on with living life while looking and feeling your best. Our premium formulations are built around efficacy and biologically intelligent design, rather than marketing buzzwords and ingredient fads.

Our slogan is Biological Intelligence, enhancing what is already there, to make your hair and skin feel and look amazing.