Science-backed hair care
Our hair care range uses latest ingredient technologies to strengthen and repair the hair from the inside out, condition for shine, manageability and smoothness, and improve overall hair health. We choose research-supported, patented and high performance ingredients that mimic the hair's existing natural structure.
Customer Hair Journeys
After spending almost a decade making other people's dreams come true, our founder, a cosmetic chemist, decided she wanted to realise her own dreams and create her own product range.
The O11 (in tribute to the vibrant city of Johannesburg) is a collection of carefully developed products for the modern user. We include the latest in cosmetic technology, focusing on biologically intelligent ingredients that mimic the skin and hair's natural composition to strengthen and enhance what is already there.
The O11 is the first South African brand to focus exclusively on biomimetic solutions.